Our success story began in 1999 when a small, local printing house was set up. Over 500 committed employees from 15 different countries and many years of experience helped us set down the foundations for one of the most successful online printing houses in Europe.
Over the last 2 years, we have invested nearly 20 million Euros in new machines, more efficient means of production and new employees. To show this progress with a positive public image, SAXOPRINT online 2013 showed off its brand new look.
“Experience the new SAXOPRINT”, which was the slogan of our marketing campaign to mark the start of our new online presence. Patrick Berkhouwer, CEO of SAXOPRINT offers his thoughts on the new design. “I am very proud of our employees' exceptional commitment, which has allowed us to combine our online and offline media and improve our brand image by using modern corporate design.”
Mr Daniel Ackermann was appointed Managing Director at the end of 2013 and is mainly responsible for the marketing activities of SAXOPRINT. "I am delighted, to work in such an innovative and fast growing company as SAXOPRINT and help to create its future. It is a big challenge as well as a huge responsibility to be part of this."
In 2012, SAXOPRINT became an independent subsidiary of CEWE Stiftung & Co. KGaA. The merger opened new doors for us to continue to grow positively, which is really important for us so that we can achieve our goals. Our experience in offset printing in particular should continue to drive the business forward. Patrick Berkhouwer was installed as third chairperson to combine both of SAXOPRINT's business goals, so that we were able to grow together..
In the same year, we expanded our online presence by creating a blog, where we posted relevant articles about the print industry online for our users and encouraged them to leave comments. In this way, we get an even better insight into what our customers need, and what they want to know.
The end of the year was also a time for farewells. Company founder and long-serving chairperson Thomas Bohn left SAXOPRINT. “I am proud of what SAXOPRINT has achieved – it was able to establish itself as a very successful online printing house across Europe after so many years.“ said Bohn, looking back fondly.
Constant business growth not only allows employee progression, but it also provides support for the board of management. Behind online printing and open competition, processes have to be well-coordinated and be made as effective as possible. We have had Klaus Sauer on board as second chairperson since April 2011. He is a renowned expert in the printing industry. Mr Sauer offered his thoughts: ”E-commerce sales is a field that is constantly fluctuating. This means that it will be a wonderful, exciting challenge for each and every one of us. It won't be easy, but I am looking forward to tackling it with you all”.
In that same year, another online shop went live in Switzerland. This move further solidified SAXOPRINT's status as an international online printing house.
In spring 2011, the first Heidelberger Speedmaster printing machine was installed and commissioned. This represented a change in format for our printing house, which not only showed our ambition to print in new dimensions, but also presented us with a significant challenge. This was because it had to be adapted to our infrastructure and workflows, and we also had to train our employees to use it correctly.
Just as we celebrated the 10 year anniversary of our printing house, the new online shop update took up a lot of our teams' time. The changes were not only visual, but we also wanted to make the shop more functional by improving the ordering system and making the way that it stores data more efficient. The company's anniversary was a huge part of our advertising campaign at the time. Our slogan was: “10 years impressing quality”. We rounded off the year of our anniversary with a scavenger hunt, which nearly 100,000 people took part in.
Development and innovation have been part of our company values since the very beginning, as well as discussions with our customers to come to a solution that meets their requirements. Due to our target group of agencies, resellers and major clients growing considerably, we developed a reseller strategy in 2009 which was tailor-made to the needs of our customers. Even today, the reseller conditions are being continually expanded and are a permanent part of our business strategy.
The potential for an “online printing” business idea was huge. For this reason, we decided to tap into other markets such as France, Austria and Spain, using country-specific online shops.
Today, all these countries make successful contributions to the company's increased annual turnover.
The international market brought with it a multitude of new customers and demands, which set a huge challenge for us. By investing in state-of-the-art service software and conducting regular training sessions in customer service skills and our product range, we were able to noticeably improve service and quality for our customers. One of our most important values developed from this business necessity - quality of service.
A year after setting up the online portal ”mein-druckportal.de” (nowadays: saxoprint.de), the new factory is at full capacity, even with 800m² of floor space. As a result, in July 2007, a new factory floor was bought in a new office complex on the Enderstrasse 92c, and production was moved there. This allowed us to provide a strong platform for business growth and helped to create more than 300 jobs.
By offering great, high-quality printing products at reasonable prices, we continued to take on more and more customers. At this point, the obvious step was to take our successful business model beyond Germany's borders. The same year, we set up our first international online shop in the UK.
Over the last seven years, the business has implemented many changes. Continuous growth of the business allowed us to extend our plant and relocate to a larger factory in Dresden.
In the same year, we set up our first online printing shop with ”meindruckportal.de”, which was a very exciting step, albeit one full of uncertainty. This was due to the fact that the bulk of our expertise and resources was still concentrated in the offline business. However, the potential for online sales of print products was growing due to an increased target market on the internet. “As a result, our services were now available nationally, and customer demand throughout Germany was constantly expanding”, said the former managing director Thomas Bohn. “We saw this as an opportunity, and we expanded the online side of the business with our online shop, so that the majority of our sales were concluded online.”
SAXOPRINT GmbH, formerly “Saxoprint GmbH Digital- & Offset printing”, was founded in 1999. Thomas Bohn, founder of SAXOPRINT GmbH, talks about his memories: “I had the business idea for quite some time by that point. With courage, passion for printing and 22 highly motivated employees backing us up, we took on the new challenge. We began with the digital printing of flyers and business cards, mainly for regional advertising agencies. Also, we sold printing products to direct marketing and mailing companies."
Since then we have continued to expand and develop the business, whilst adapting to meet the growing demands of our customers.
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